Uber launched in San Francisco in 2010. Today, we’ve helped over 2 billion people reach their destination in 450+ cities around the world.

The Uber Launch Challenge invites university students in teams of 2-3 to pitch an expansion strategy for real life Uber products, as we continue to evolve the way cities move.

The winning team from each Campus Heat will receive a free trip to our Australian Regional Headquarters in Sydney and the opportunity to pitch to the Uber Leadership Team.

The Challenge is open to students at all universities across Australia and New Zealand, with Campus Heats taking place at the following universities: University of Sydney, University of New South Wales, University of Melbourne, University of Queensland, University of Adelaide, Australian National University, University of Western Australia, and University of Auckland.

The Uber Launch Challenge 2017 theme is ‘Shared Rides’

From Sydney to São Paulo, we’ve been working hard to get to know our cities, with the goal of making them safer, smarter, more accessible and less congested. Our bold experiments in shared rides technology are making this mission a reality, with products including uberPOOL, uberHOP and uberCOMMUTE.

The Challenge places you on the frontline as we launch these products in new markets. Teams will be given the opportunity to: Analyse demand and supply levers, turning raw data into actionable insights; Design a launch strategy and incentive scheme to encourage early adoption and rapid growth of both driver-partners and riders; Build a business model, optimising Uber’s core metrics to ensure operational excellence at scale.